Below are some of the marketing exercises we carried out when launching the Baby Genius DVDs in India:

Pre-launch awareness

• Prior to the launch, we met all major distributors and retailers across the country and gave them presentations about the range.
• These personal meetings introduced the brand to our trade partners and generated an interest among them to sell.
• Catalogues & samples sent to distributors, retailers & parenting magazines.

Packaging

• Further to the international specification, an outer sleeve was designed, which was embossed and laminated.
• This gave the DVD a higher visual appeal and made the product stand out over others in this category. 

In-store Promotions

• Increased product visibility through floor dispensers, table top dispensers & shelf talkers. 
• Over a 100 floor standing dispensers have been placed in retail stores throughout the country.
• Built brand awareness through posters, danglers, floor stickers, banners & other visual merchandise. 
• DVD samplers given for airplay in stores.
• In stores activities planned in April- art/coloring contests, games & video shows.
• Book marks, stickers & other give-aways to be distributed to consumers at key national book stores & toy stores.

• Product review in the Feb isuue of Mother & Baby, India
• Cross promotional tie-up with Mother & Baby to distribute vouchers to create more awareness